This annual tradition, a celebration to the start of the football season, promises a doubleheader of regional matchups, new partnerships, and fun for the entire community

Charlotte, NC — At a press conference held earlier today at Academy Sports + Outdoors in Matthews, Scholastic Sports Marketing (SSM) proudly announced the schools for the seventh annual “Charlotte Kickoff Night powered by OrthoCarolina.” Having reached a significant marker in the history of this brand, the first six years have proven that this event has become highly anticipated in and around the Charlotte community. For the first time, the “Charlotte Kickoff Night powered by OrthoCarolina” will be held at the Sportsplex @ Matthews Stadium in the football rich community of Matthews, North Carolina, and it will be played on Thursday, August 22, 2019.

“OrthoCarolina is a proven, long-time supporter of high school football across the region. We are thrilled to help host the first ever varsity high school football doubleheader in the beautiful Sportsplex @ Matthews Stadium,” said Blair Primis, Vice President of Marketing for OrthoCarolina. “We love the collaboration with our partners in Matthews and the greater Charlotte area, all with the goal to help power meaningful events throughout the whole community.”

Game one, at 5:00pm, Sun Valley will line up against Charlotte Christian in a contest that will feature two schools that squared off against one another in the inaugural Charlotte Kickoff Night in 2013. Sun Valley is coming off an impressive 10-3 season in 2018. With one of the most potent offenses in Union County, head coach Tad Baucom, known for his ability to build winning programs and Division I student-athletes, expects the 2019 season to be high flying for the Spartans. With North Carolina Tar Heel signee Sam Howell gone from the program, Baucom will need to rely on a host of other NCAA Division I prospects to secure the win for the Spartans in Matthews on August 22.

Charlotte Christian and head coach Jason Estep know the importance of coming out of the gates fast and strong to start a new high school football season. Last year, the Knights won the NCISAA state championship for a seventh time, having now won back-to-back trophies in both 2017 and 2018 (scoring 40 points or more in eight of the 11 games during the last campaign). Estep and his program look for a three-peat in 2019. The Knights have not lost on the gridiron since August 18, 2017. In the year that Charlotte Christian and Sun Valley played in the first ever Charlotte Kickoff Night, the Knights went on to win the NCISAA state championship.

Game two, at 8:00pm, is one that can be classified as a post-season matchup that rarely gets its due during the regular season. David W. Butler will face William Amos Hough in a contest that will showcase many NCAA Division I prospects. Butler finished the 2018 campaign with a record of 9-3, shy of their goal of advancing deep into the state playoffs. Head coach Brian Hales will expect highly touted college prospect, Anthony Carter, Jr to use his strength on the front line to muscle the Bulldogs down the field.

Hough head coach, Matt Jenkins, just the third head coach in the history of the Huskies football program, will lean on two college prospects: wide receiver Antonio Barber and running back Evan Pryor. A Huskie program that started the 2018 season winning nine in a row will showcase talent at just about every position. The Thursday night in August in Matthews will set the tone of Hough’s challenging 2019 schedule, one which includes a visit to the Palmetto State with a tilt against Byrnes High.

“”Seven years and we are not slowing down,” said James Companion of Scholastic Sports Marketing, with great enthusiasm. “As the Charlotte Kickoff Night event continues to grow in the expectations of area high school fans, so does our own expectation of the quality of matchups.” Companion added, “We’re grateful to OrthoCarolina for making this possible, and for the partnership with Academy Sports and Outdoors. The Sportsplex @ Matthews Stadium has never experienced a sell-out for a high school event and we firmly believe the matchups amongst these schools will allow us to stake that claim, with this Charlotte Kickoff Night doubleheader being our first ever sold out crowd in the history of our event.”

A portion of the proceeds from the event will benefit Charlotte-Mecklenburg Schools Middle School Athletics.

Tickets can be purchased now, in advance, online: $10 for the August doubleheader (one ticket, one price, two games).

Tickets can also be purchased, after July 1, at select Academy Sports stores in Charlotte.



Thursday, August 22, 2019 – Sportsplex @ Matthews Stadium

Game 1: 5:00pm

Sun Valley vs Charlotte Christian

Game 2: 8:00pm*

Butler vs Hough

*Approximately 30 minutes after the conclusion of the previous game



Title Sponsor




About OrthoCarolina

OrthoCarolina is one of the nation’s leading independent academic orthopedics practices serving North Carolina and the Southeast since 1922. We provide comprehensive musculoskeletal care including operative and non-operative care, diagnostic imaging and rehabilitative therapy. Widely known for musculoskeletal research and training, our physicians have specialized expertise in foot & ankle, hip & knee, shoulder & elbow, spine, sports medicine, hand, pediatric orthopedics, and physical medicine and rehabilitation.

OrthoCarolina. You. Improved.

Visit OrthoCarolina online at www.OrthoCarolina.com.


About Scholastic Sports Marketing (SSM)

Charlotte, NC based Scholastic Sports Marketing is one of America’s fastest growing high school multimedia and marketing management companies. SSM represents some of the nation’s topscholastic properties including the nationally televised Shrine Bowl of the Carolinas, large athletic conferences, state associations and some of the most prominent high schools in the country.

Scholastic Sports Marketing’s mission is to enhance the overall experience for high school student-athletes by developing new revenue streams while fostering the image and awareness level of the athletic events, conferences and institutions in which they participate.  

Visit Scholastic Sports Marketing on the web at www.SSMllc.com.